LOST SHEEP STORE SOFT LAUNCH!
Hello!💜
Today is march 10 2025. Im so excited to share my first blog post. Im happy to finally be talking about everything thats led up to this moment and what the future looks like for me. This is a lovely milestone and it's been an incredibly long time in the making.
In 2024 I released my album GENESIS. It was joyful, fun, and nostalgic. I reminisced on a time period in history (the 80's) that I never grew up in but was subjected to indirectly through movies, music and pop culture throughout my life. I remember watching Back to the Future, Indiana Jones, Star Wars, Tron, and listening to Van Halen, Tears For Fears, and The Talking Heads all throughout growing up. I used to watch Teletoon Retro which re-ran cartoons like Transformers, Scooby Doo, and He-Man. When I created my album and the artwork surrounding it, I relied heavily on the saturated colour schemes and round, flashy typography to communicate a feeling that never Really existed, but does in the rebirth of that foggy time period. Its skewed from reality in the sense that Im retelling a story, but I hope that people still vibrate with the nostalgic flare and craving for a different time, when technology felt more inoccent, and life had a vibrance in the architecture and clothing that It feels like we lost somewhere along the way. Beyond this, I was incredibly inspired by this bedroom pop era Ive been living through. Clairo, Mac Demarco, Beach House and Dayglow carried me through the end of highschool into where I am now.
Please check out the GENESIS COLLECTION now and find My album Here:
https://linktr.ee/Loganklaus
Lost Sheep Is a concept thats been floating around in my head for many years now. It's how I feel. Maybe its because the media I consumed growing up was always from a different time period, a different world, or maybe its because I have a constant feeling of wanting to escape from the system I've found myself in (that sounds ungrateful I know); whatever it is, I feel Lost. I got instagram In 5th grade, I watched youtube, and remember when you could rent physical games and movies from Netflix. I experienced blockbuster. I used to download CD's from the library onto my Ipod (I have no idea if I should get in trouble for this but whoever was in charge of me not doing that made it way to easy. Consider this a repentance?) As a juxtaposition, I also lived out in the country on a farm till I was 16, isolated from the big city and the human bee hive. We had Sheep, a Liamma and lots of chickens. I remember what life was like before I relied so heavily on my devices and technology as entertainment. The Lost Sheep is definitely a reminiscence of that time in my life.
Anyway, I have grown up watching other people and creating para-social relationships with people all over the world who never knew who I was and never cared about me. To them I was just another one of their million viewers lost in that big number next to the like button. Still they captured my attention and I felt connected to something bigger, part of a para-social Community. I don't know if it's just me, but I feel like there has always been a constant stream of people, organizations, media campaigns, commercials, and ad's trying desperately to tell me what to think, what to buy, and what to believe. As a young person, it's very easy to feel like you're just a nobody surrounded by white noise and flashing lights, a lost sheep without a shepherd.
I spent about 4 months in 2024 writing a book of the same title and now that its finished Im ready to start releasing it to the world. The book follows a conversation between The Lost Sheep and The Little Dog with the Flaming sword as they traverse through a special and somewhat mystical pasture. Together they learn about the all encompassing, interconnected nature of the universe and how to find purpose in such a vast and confusing eco-system. It's about being curious, seeing beauty In everything, and synthesizing practical spirituality with whimsy and mystical elaborations. My attempt at a thesis statement for the book is: Nothing about the world has changed only the way you see it.
Over the next year i'll be experimenting with the Lost Sheep on social media, as-well as releasing clothing designs based off the illustrations from the book. The book is written for people of all ages to glean something special from, but I can see it most likely resonating with Junior High to young adults. I hope that everyone sees a bit of themselves in the Lost Sheep and finds it relatable and comfy.
Friday March 14 2025 marks the release of my 2nd album "Little Life", the launch of this wonderful store (Which I've spent the last year having fun trying to figure out how to do) as well as a live event with my band that I'll be filming and posting soon on all my social medias coming up. Hopefully I'll sell my first few clothing pieces and it will be the opening statements of a new chapter of creating things for you :)
Thank you so much for reading this far and for following along on the release of my music, as well as the release of the Lost Sheep book! I have music coming out on the New and Full Moons every month for the rest of 2025 💜
With Lots of Love
Logan Klaus